Please use the enrollment kit and marketing materials below when selling Kaiser Permanente Medicare Advantage Individual Plans.

It is imperative that all Medicare sales, marketing teams, and contractors/vendors consistently use these resources in support of error-free Medicare sales and marketing materials. To mitigate risk to Kaiser Permanente’s reputation and growth goals, a Kaiser Permanente Marketing Compliance program has been established to produce market-facing sales and marketing materials (including member communications) that are error free, factual, and not misleading.

Medicare marketing materials must comply with all established requirements, including CMS (Centers for Medicare & Medicaid Services) guidelines and Kaiser Permanente business guidance. Below are the links to materials approved for use. Any market-facing sales and marketing materials (including member communications) that aren’t available per the links below, must be approved by Kaiser Permanente prior to use and should be sent for consideration and approval to NW-MedicareBrokerSupport@kp.org.

Use of the Kaiser Permanente logo is prohibited without permission. Requests to use Kaiser Permanente logo should be sent to NW-MedicareBrokerSupport@kp.org.

This includes:

• Website listing of carriers
• Social Media
• Email signature
• Communications
• Flyers, mailers, etc

Anyone looking for additional information can email NW-MedicareBrokerSupport@kp.org and a NW Medicare Broker Program team member will respond as soon as possible.